🍎 GrubMarket: Reinventing the Food Supply Chain with AI and Scale

At INP Capital, we back visionaries reshaping global industries—and few exemplify this better than our portfolio company, GrubMarket.

Founded in 2014, GrubMarket began with a simple but powerful idea: to connect local farmers directly to consumers through a tech-enabled platform. A decade later, the company has grown into the largest private food technology company in the U.S., revolutionizing how food moves from farm to table—and into the hands of businesses and families.

🚀 From B2C Roots to Global B2B Giant

GrubMarket's evolution reflects the best of tech-driven entrepreneurship. What started as a direct-to-consumer platform now spans:

• B2B marketplaces connecting producers to grocers, restaurants, and institutional buyers

• A vertically integrated SaaS suite (WholesaleWare) optimizing every node of the food supply chain

• A global footprint reaching beyond North America to South Africa and beyond

With over $2 billion in revenue and a $3.5 billion valuation following its Series G round in March 2025, GrubMarket stands as a high-impact, high-growth force in an industry ripe for disruption.

💡 AI at the Core: Efficiency, Insight, and Scale

At the heart of GrubMarket’s strategy is a bold bet on enterprise AI. The company has invested heavily in artificial intelligence to optimize every part of the supply chain—from prediction to pricing to delivery.

Key applications of AI include:

• 📦 Demand Forecasting: Reducing food waste and improving availability

• 💲 Dynamic Pricing: Adapting to market conditions and maximizing margins

• 🚚 Route Optimization: Minimizing logistics costs and emissions

• 🧠 GrubAssist AI: A dedicated enterprise AI suite launched in 2024, now a backbone for American food supply chain efficiency

This isn’t just automation—it’s about building a resilient, transparent, and sustainable food economy.

🧩 Scaling Through Strategic Acquisitions

GrubMarket’s rapid growth has been accelerated by a smart, disciplined acquisition strategy. The company has acquired over 100 businesses across the value chain—including farms, wholesalers, logistics firms, and digital platforms.

Recent highlights include:

• 📈 Turning Good Eggs profitable within two months of acquisition

• 🥬 Expansion through Delta Fresh Produce

• 🌍 Entry into South Africa, marking the start of global market penetration

This roll-up model is central to GrubMarket’s ability to consolidate supply chain inefficiencies and offer customers a one-stop platform for sourcing and fulfillment.

🌿 Why It Matters: Meeting Modern Food Demands

Today’s consumers demand fresh, transparent, and locally sourced food. At the same time, businesses require digital-first tools to manage supply and logistics with precision.

GrubMarket delivers both—serving grocery chains, restaurants, and institutions with:

• Real-time inventory and order management

• Quality assurance through image recognition AI

• Seamless customer service via AI-powered chat

• Strategic alignment with sustainability initiatives

🔮 What’s Next: Scaling with Vision

GrubMarket continues to chart an ambitious course forward—investing in innovation, expanding its geographic footprint, and building new partnerships across the global food ecosystem.

As demand for sustainable, tech-enabled supply chains grows, GrubMarket is well-positioned to deepen its leadership in the U.S. market while exploring strategic opportunities abroad.

With a proven model, robust technology infrastructure, and a strong operational backbone, the company is focused on:

• 🌍 Expanding into new international markets

• 🧠 Evolving its AI and SaaS capabilities

• 🤝 Strengthening its network through selective acquisitions

The journey ahead promises to be just as transformative as the one behind—and INP Capital is proud to be part of it.

🧠 INP Capital’s Perspective

At INP Capital, we are proud to have backed GrubMarket from an early stage. Their blend of vision, technology, and execution is a blueprint for the future of agrifood.

In a world facing increasing food security challenges, GrubMarket reminds us that transformation isn’t just possible—it’s happening now.